Surveying
HEX:D63900
Brand
Hive Brand Guidelines
Welcome to our branding hub. These guidelines have been created to help you use our brand and assets, including our logo, messaging and content with ease—making sure all Hive collateral follow the same rules and work as part in the same Hive family.
Logos
The Hive logo is composed of our hive hexaganol symbol and a logotype set in Maax Rounded Regular. The horizontal logo is the primary logo and should be used in most instances. The monotone logo is used when the full colour master logo is not appropriate, for example when the background is a contrasting colour.
The Hive submark is our favicon. It is not regularly used on its own without text. It’s main use is on presentation decks in the top right corner, when the master logo is overpowering. It is also used on its own as a design element in illustrations when appropriate.
Logo sizing
The master logo and submarks should be kept at a readable size. The master logo should not be smaller than 130px x 54px and the submark 48.34px x 54px.
Usage on backgrounds
We need to be careful when choosing the correct logo to make sure it’s appropriate for the background.
When the background is dark, the logo-text should be white and when the background is light it should be dark.
When the background is a colour that clashes with one of the colours in the master logo, a suitable monotone logo should be used.
The background colour shouldn’t be so light that you cannot read the Hive text, and vice-versa with a dark background.
The master logo should not be used on a vibrant red (‘Watermelon’ or ‘Cinder’) background as it clashes with the outer hexagon.
Service areas
We have six Hive platform features with logos, and the same rules apply to these logos as the master Hive logo.
When designing material around a specific platform feature we tend to use the same colour used for each feature. For example a Hive Surveying document would use Orange.
We use the icons when appropriate and when the full logo is not necessary.
Fives
HEX:3C1D8A
Open Door
HEX:0E77D9
Messenger
HEX:B42B43
People Science
HEX:13841E
Actions
HEX:017B83
There are reversed versions of both the logos and icons available for dark backgrounds, alongside an accessible colour palette.
Surveying
HEX:F59C17
Fives
HEX:B591F1
Open Door
HEX:04B4FF
Messenger
HEX:F9767B
People Science
HEX:47CF6D
Actions
HEX:017B83
Other brands
We also have three other Hive brands with logos, and the same rules apply to these logos as the master Hive logo.
When designing material around a specific sub-brand, we tend to use the same colour used for that logo. For example a Hive In Session video would mostly use the colour ‘Aqua’.
In Session
HEX:017B83
Live
HEX:B42B43
Partner
HEX:0B55AA
Minds
HEX:A40073
There are also reversed versions of the logos available for the other brands, alongside an accessible colour palette.
In Session
HEX:1EEDD7
Live
HEX:F9767B
Partner
HEX:7BDAFF
Minds
HEX:E793CE
Mental Health First Aiders
Our Mental Health First Aiders have their own logo to be used on social graphics, presentations etc. As with the main logo the monotone version should be used on any contrasting backgrounds.
Typography
National 2 is our primary font that we use the majority of the time. We use Medium for headings, when highlighting words, etc.
Maax Rounded is our secondary font that we use outside the main body of text. This could be in a graph, chart, illustration, etc. It isn’t to be used for long paragraphs of text.
Sometimes it’s not possible to use National 2 or Maax Rounded for example in Google slides or docs. So in this instance we use ‘Nunito’ and ‘Karla’.
Typography Sizing
National 2 Medium is used for headings in a body of text and hyperlinks.
Maax Rounded Regular is used for subheadings with letter spacing of 10%.
National 2 Light is used for the main body of text.
Core colours
These are our core colours, used in the Hive logo and this palette is generally seen as ‘neutral’ brand colours.
Onyx is used for text with white being used for text on dark backgrounds.
Parchment
HEX:FFEFB7
Honey
HEX:FFD10F
Pearl
HEX:FFFFFF
Amber
HEX:F59C17
Watermelon
HEX:E83B59
Onyx
HEX:191919
Secondary colours
This is our secondary colour palette used throughout our brand.
Aqua
HEX:1EEDD7
Cinder
HEX:F0480C
Evergreen
HEX:47CF6D
Midnight
HEX:182531
Violet
HEX:9166FF
Cobalt
HEX:0E77D9
Slate
HEX:484848
Extended Colour Palette
This is the full Hive extended colour library that contains a range of shades from light to dark around the primary and secondary palettes.
Hive Guys
Hive Guys are our character illustrations. They can be created in two forms: half size or full size.
Character heads and hands should be kept to a consistent size in relation to the body. Limbs are live strokes and the stroke width should match the size of the circular joint. Circular joints can be used to pose characters by anchoring the rotate tool to the center of the joint. Heads can be changed for profile or frontal styles.
Characters should be colourised in a monochrome or two tone palette. Lighter shades of the Hive colour palette may be used for skin tones.
Icons
Hive Icons are used across all different brand touchpoints from marketing materials to website content.
The colours of the main and social icons can be changed to compliment a design using one of the brand palettes.
We pair the social icons with the Hive hexagon shape and the Hive values icons with globules in the colour ‘Honey’.
Hive wires
Hive Wires are used all across our brand. Their primary use is as a design element across all hive branding materials from guides to social media assets.
Hive Globules
Hive Globules are used behind illustrations or quotes to accentuate them. They can also be used around the edges of graphics sparingly.
Hive Wires and Globules Usage
Hive Wires are generally only used around the outside edges of graphics. They’re used as decoration and pretty much involved in everything that we design; on e-book covers, social cards, etc. We use them with appropriate colours that compliment what we’re designing.
Solid globules have a bit more freedom, they are mainly used to accentuate things, we can use them behind a quote, behind an icon, image, illustration etc. We can use them around the edges of graphics alongside the wires but they should be used sparingly. The same colour rules apply as the Hive Wires.
Buttons and Labels
Buttons and labels can be used on our website, marketing materials and printed documents.
Both follow the same principles as the main logo in regards to the background and text colour used. They need to be legible and use colours that contrast enough to ensure that they are accessible.
