First survey success! How County Durham Housing Group is using Hive to unite their workforce

Rebekah Coombes of County Durham Housing Group
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County Durham Housing Group has hit the ground running with Hive. We mark an incredible first set of Hive platform insights by sharing their motivations behind employee feedback gathering and exploring their plans to shape workforce experience.

Hive’s customer partnership with County Durham Housing Group began this year, when one of the north east’s largest housing associations needed an effective means of understanding and uniting their people across divisions.

The organisation had experienced a significant change in recent years, bringing together three local landlords under the group umbrella in order to move forward together. The group sought to align employees with their values and create an enjoyable working experience.

A solid start to employee surveying

County Durham Housing Group acknowledges their employee dedication to customer service through a fantastic benefits package and awards programme. To take engagement efforts even further, the group are using Hive to gather employee insights to help shape a more informed approach to its people strategy.

Having successfully launched with Hive in August 2018, the group’s Organisational Development Team worked with our Customer Success Team to create their first bespoke survey. This initial employee feedback gathering exercise was specifically designed to collect thoughts and opinions on ‘Management and Leadership’, ‘Wellbeing’ and ‘Vision, Culture and Values’.

“We love that Hive is very user-friendly, easy to navigate, and simple for managers to access. The launch toolkit and fantastic customer success support made it easy to integrate into our organisation, and having the technology to easily gather employee insights sits nicely with our digital agenda.”

Rebekah Coombes, then County Durham Housing Group Organisational Development and Change Manager

Setting the bar high

The group effectively promoted their first Hive survey and achieved a fantastic response rate, in addition to a suite of positive statistics.

“County Durham Housing Group not only had a solid Hive response rate of 65% – very positive for a dispersed workforce participating through desktop only – but the organisation’s average engagement score was 7.3 out of 10, which provides them with a really strong foundation for action planning.

“It was also encouraging to see such positive trends in the employees’ perception of leadership and management, as trust in leaders can hugely impact engagement levels. In this case, we can clearly see that correlation with a high level of engagement in the majority of teams.”

Jen Southern, Hive People Scientist

Hive survey insights also highlighted areas for improvement through filtered heat map reporting, with results indicating that a specific age group and a particular service area within the organisation were less engaged than their co-workers.

Giving the power to their people

While the group’s Organisational Development Team manage the implementation of Hive surveys, power and autonomy are being given to service area managers to analyse results and create action roadmaps for positive change within their teams.

“We manage the surveys, but managers and employees manage the results because we want to empower our people. What we’re finding really helpful is being able to present results to managers and our senior management team really easily; with the Hive reporting dashboard, you can have heatmaps on a screen within seconds.”

Rebekah Coombes continued.

“Managers are approaching action planning pro-actively, using initial Hive survey results as a springboard for offline conversations by running follow-up sessions to gain more insights on issues”.

Moving forward, County Durham Housing Group will be putting emphasis on exploring employee health and wellbeing, also working with Hive People Scientist Jen on their strategic approach to employee engagement, experience and performance.

The group are also due to unlock two new features of Hive to support their action planning.  ‘Hive-five’ peer-to-peer recognitions will allow co-workers to send messages of praise to one another for embracing a specific value, and targeted campaigns will allow for tailored surveys for specific employee groups.

A big thanks to County Durham Housing Group for sharing their excellent first Hive survey results; Team Hive will be following your journey every step of the way!

Find out more

Read about the benefits of working for CDHG:

1.  A tenant survey has graded County Durham Housing Group in the top three of UK social landlords, according to TLF Research.

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