Why HR Folk Should Segment Like a Marketer
On today’s episode of Hive in Session, our resident host Ben Lind talks to our Head of Marketing, Neil Hancock, about how HR folk could benefit from taking a leaf out of your marketing departments approach to segmentation. They discuss how relying on traditional demographics can polarise results and make analysis harder, and why pivoting to more lifestyle and psychographic segments can help you better understand your people.
So, how do you segment at your organisation right now? Are you still relying on the traditional demographic and geographic ones? Is it about time you start to explore how you can use more advanced segments to make your insights more actionable?
Thanks for watching today’s Hive in Session, we’ll see you in the next one.
Creating Employee Surveys that Work for Your Organisation
Covering everything from getting leaders on board and designing a strategy, to writing good questions and getting started with results, this ebook will give you a jumpstart on all things employee feedback and get you well-prepared for your timely new survey launch!