BrewDog - Hive Customer Story

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Switching annual survey results for instant employee feedback

“Doing things differently” defines the company culture at BrewDog; a Scottish craft beer brewery which has fast become a disruptive FMCG brand and global pub chain.

With this mantra in mind, it only seems right that the HR heroes at BrewDog take a truly dynamic approach to employee engagement. The passion of their people has inspired a hardcore following of craft beer-lovers the world over, and so motivating employees in a powerful way is the key to their continued customer success.

First things first, BrewDog are giving their people a voice to influence their wider people strategy—using Hive technology to regularly survey “crew” members across sites on everything from company culture to working environment to leadership and management.

Mid-Hive pilot, we caught up with BrewDog’s warm and welcoming Head of People, Fiona Hunter, and People Advisor, Lynne Kidd, at their (dog-filled) Aberdeen HQ.

Watch our video to find out exactly why BrewDog is ditching prescriptive annual engagement surveys for a flexible more digital platform, and how real-time employee feedback is helping this kick-ass brand create an equally kick-ass employee experience.